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Creativity on the Coke Side of Life “Coca-Cola Art” is a creative blog by RockAndRoll Agency about Coke’s visual communication and campaigns. Coca-Cola’s art and advertising have a long tradition of giving us memories that last a lifetime, from the Santa Claus paintings to the current Coke Side of Life ads. Over the last 120 years, Coca-Cola has built up a worldwide fan-base for their memorable, successful and often groundbreaking visual work and campaigns. The “Coke Side of Life” Art Remix Project is a highly visual celebration of Coca-Cola’s everlasting influence. Designed within the “Coke Side of Life” concept and format, the Remix artworks are colorful explosions of positive thinking. The experimental, playful and humorous collages of historical Coca-Cola milestone images are a true tribute to the brands unique and undying creative spirit. For the Coke Side of Life Remix Art Gallery, RockAndRoll Agency creatively managed 15 artists/agencies/collectives from around the world. The work of the Remix artists reflects various styles, personalities and cultures and the project shows how vibrantly creative the collaboration of a design network can be. The diverse backgrounds of the contributing artists have resulted in a multifaceted world of imagery that draws its freshness from the mixture of approaches. Their mission is to spread an optimistic look at the world and help people realize how contagious happiness is. By combining iconic Coca-Cola images with up-to-date illustration techniques and styles, the artists have given rise to a progressive style of visual expression. The Coca-Cola iconic artworks serve as a blueprint and inspiration for new design impulses. The creative potential of the Remix project aims to draw out the hidden child in all of us. Elements from early-day-visuals are picked out, cut and pasted into a new visual. The combination of the iconic footage with the contemporary Photoshop / Illustrator styles gives the opportunity to rediscover these images anew. The visuals are recognizable as vintage Coca-Cola but yet have a fresh feel. RockAndRoll Agency (RRA) is a full-cycle communication agency offering marketing services, strategic development and art direction. RRA was founded in 2003 in Brussels by Jean-Philippe Noterman and Wouter De Coster. Jean-Philippe studied philosophy/anthropology, Wouter has a background as fashion designer. Before starting RRA, they worked together for 5 years in the publishing and communication business. Their work has earned them a lot of industry recognition. RockAndRoll Agency has worked for clients as various as The Coca-Cola Group, Motorola, W Hotels, Levi’s, Tommy Hilfiger Jeans, Fratini Group, Schott NYC, Pepe Jeans London, Nokia, Colombus Communications, Hugo Boss Fragrances,
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David Redfort is author of this article on Coca-Cola Vintage Art. Find more information about Coke collectibles here.
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